From the Joy of moving method to the Kinder Joy of moving project
KINDER AND THE JOY OF CHILDHOOD
At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world.
However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.
KINDER JOY OF MOVING: A SOCIALLY RESPONSIBLE PROJECT…
That is why we started Kinder Joy of moving, an international Ferrero Group Social Responsibility project.
To date, the Kinder Joy of moving project has inspired four million children and their families in 30 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better and more active adults tomorrow.
By focusing on the child, we have created an innovative educational method, brimming with games; we implemented it with multi-sectoral synergies as part of a Corporate Social Responsibility initiative in the area where the creators of the method originate from, thus giving birth to this project aptly named, 'Joy of Moving'.
…INSPIRED BY THE JOY OF MOVING METHOD
…INSPIRED BY THE
JOY OF MOVING METHOD
The initiatives of this project are inspired by Joy of moving: an innovative, scientifically recognized educational method. The method is based on play capable of enhancing not only children’s motor development, but also their cognitive, emotional and social growth.
Born from the synergy between "Foro italico" University in Rome, Coni and the Ministry of Education of Piemonte, Joy of moving naturally shifts the focus from performance to fun, from competition to forming relationships.
WHATEVER THE GAME,
LET JOY WIN
Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.
Kinder Joy of moving organizes and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is, above all, a joy for children. Kinder Joy of moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.
Kinder Joy of moving operates around the world with high profile, qualified and expert partners, including institutions, ministries, universities, four Olympic Committees, 126 sporting federations and associations, and the ISF (International School Sport Federation).